Penalties from Google can be very detrimental to your website. Unfortunately, it's hard to tell if you've been fined, and it's even harder to handle the fine and make a full recovery. Getting a Google penalty is every webmaster's worst nightmare. After all, those years of hard work could be wasted. Now it not only affects your site traffic but it also affects your site ranking in SERPs. Facing such a situation can be terrifying. If you are facing a Google penalty, know that all hope is not lost. Google penalty recovery is difficult, but with the right moves, you can regain your rankings.
As Google grew in popularity in the early days of the Internet, businesses and marketers quickly realized how valuable a first page search result could be. In an effort to claim some valuable front page real estate, companies began implementing tactics designed to improve their search rankings. Google is constantly updating their name search engine to improve the user experience. The ultimate goal of these updates is to provide the best possible answers to any and all search queries. Some of these tactics were and still are perfectly acceptable. There's nothing wrong with optimizing a web page to make it easier for Google to analyze. To protect the integrity of its search results and its competitive advantage, Google's algorithms are kept under lock and key. Algorithmic updates are rarely announced ahead of time although they did us the courtesy of warning that a major Penguin update was coming this year. Webmasters rarely have useful details about how the next update will work and rarely direct answers about how to recover afterwards.
Every website owner wants to get higher search engine rankings and see more online visibility to attract more visitors. However, using unauthorized techniques and spammy methods can backfire, causing havoc for your website. Yes, Google reserves the right to apply penalties to websites when bots detect any violation of webmaster guidelines. These penalties range from reducing search engine rankings of the respective websites to removal from search engine results pages based on manual spam actions detected.
SEO is a complex in ever changing game. If you notice a sudden drop in traffic to your website, the culprit may be a search engine. This problem should be solved as soon as possible, because a decrease in search engine rankings can lead not only to the departure of potential customers, but also to the loss of sales. Every year, Google tightens the reins on what's acceptable and what's not. The search engine giant won't hesitate to penalize websites that offer subpar content, engage in sketchy SEO activities or perpetuate inappropriate language. Fortunately, in this case there is truth. You can file a complaint and affect the penalty, but it's important to know how to identify if your website has been penalized and how to check the outcome. Our article gives you some tips on how to do it. Google only wants to share high quality links in its search results. If your site fails to live up to expectations in one way or another, you could very well be hit with penalties that hinder your SEO efforts and consequently the overall success of your website. Unfortunately, many website owners do not know how to fix the problems behind these penalties. Many websites resign themselves to a reduced ranking in the SERPs but you don't have to.
A Google penalty is similar to a penalty given to a website. Google gave it to websites that may have violated the marketing practices or guidelines implemented by Google. Penalties can be issued automatically by Google's algorithm or manually by any of Google's human auditors. Penalties occur when your website is flagged by a manual review team or negatively impacted by an algorithm update. Penalties can cause your website to drop in the SERPS, see less traffic, or in extreme cases be completely de-indexed. It's no secret that penalties are bad for business, especially for companies that rely on their website as their primary revenue channel.
Penalties from Google occur when websites violate the search engine's posted webmaster guidelines and algorithmic changes. These guidelines and updates are geared towards Google's unwavering goal of providing the best quality information on search engine results pages (SERPs), keeping low-quality, spammy sites from ranking anywhere near the top. If you find that your ranking drops and your website receives a manual or algorithmic penalty, it doesn't mean your website is junk. Many retailers are completely unaware of potential issues until Google makes an update that triggers the penalty. If this happens to you, the future of your online business will not be ruined. You can regain your ranking and return to business as usual, but it may take weeks or months. Therefore, when a penalty occurs, you need to resolve it immediately.
With algorithmic penalties, you need to dig a little further on your own to get to the root of the problem. Using the Google Algorithm tool, or your own trickery, track the period of time when your rankings suddenly dropped significantly. A manual penalty will include a message from Google explaining what your website has done wrong. This will result in unnatural links or lower quality content for websites than search engines expect. You should be able to resolve the issue, then submit your company website for reconsideration. After you've pinpointed where your traffic has slowed, check which Google updates rolled out in the previous days. With a little research, you'll likely to find a correlation between a search engine update and a sudden drop in web traffic.
But before you panic, take a deep breath. There are ways to recover from a Google penalty and get your site back in the rankings. The following steps will help you to ensure this happens as quickly as possible and minimize the impact on your business success. If your site sees a large drop in organic traffic over a short period of time, you may be subject to a Google penalty. The first thing to check if you've been hit with a site wide penalty is whether the penalty can be isolated to specific pages. If you're hit with a penguin penalty, there's really not much you can do. But that doesn't mean you should give up right away. The first step is to get rid of unwanted links. They can be bad or unnatural links. Use the previously mentioned steps to remove them. Additionally, it is advisable to check your anchor text distribution. This is to check where you are getting the links. From there, the next step is to take a deeper look to see if your site has been hit by "manual action". A manual action occurs when "a human reviewer has determined that pages on your site do not comply with Google's webmaster quality guidelines."
Before you do anything, you need to understand what's going on. Stabbing in the dark hoping to find the "right fix" will get you nowhere. Check the sources below first for potential ranking issues. Sometimes, it's easy to figure out why Google killed you. If you engage in any kind of SEO black hat practices like paying for backlinks or stuffing your content with keywords, penalties shouldn't come as a surprise.
However, many business owners are completely blindsided by Google penalties. In such cases, it may be necessary to hire someone to perform a thorough inspection of your site. This will include instances of unethical backlinking, duplicate content, poor site structure/framework, internal 404 page errors, keyword stuffing, broken links, plagiarism, hidden content, slow loading times, too many affiliate links, too many ads, keyword stuffing and excessive spam. Reports, forum linking, duplicate meta descriptions, and more. If you are familiar with the inner workings of your site, you can do this step yourself. However, if you are not sure, you may need to contact an SEO agency from the beginning. This will help you avoid mistakes going forward.
Depending on the issues causing your Google penalty, this can be a long step, in most cases, it can't be done in a day - so don't expect instant changes. However, if you prefer to fix what Google thinks is broken, you can increase the time it takes to get your site in good standing. That will increase your patience level. For example, don't be surprised if you have to do any of the following to get your site Google compliant.
1. Rewrite any duplicate content
2. Repair any broken links
3. Ask those linking to you to remove links from your site
4. Minimize the amount of ads you show, especially above the fold
5. Improve your loading time
6. Re-target all your keyword-optimized pages
7. Fix all 404 errors and other internal errors.
8. Remove all hidden content
9. Rewrite the new meta description
Always be polite when asking for a reconsideration and keep documentation of all the steps you take to ensure compliance. You don't have to send the document, but it's a good idea to have it on hand in case you're asked. You definitely want to be able to prove that you won't be out of compliance again, so know the checks-and-balances you put in place to keep your business running smoothly. Don't want to contact Google directly? You can just wait a month or so and see if Google starts indexing your pages again. If this happens you can see it on your analytics. If so, your penalty has been withdrawn. If not, you may need to reach out to Google or perhaps reevaluate what you want to change on your site.
As Google tightens its guidelines in an effort to eliminate web spam, more and more websites are facing manual actions and penalties. Our web develompment content and blog posts on Google Penalty Recovery bring us more website traffic than any of our other content & understandably so. The longer you wait to take action against a Google penalty, the more organic traffic, leads and sales you'll lose to competitors who follow your guidelines. So when business owners call us for penalty recovery services, they always want to know, How long does it take to recover from a Google penalty? There is no easy way to determine Google penalties. Algorithm based penalties can take up to six months to clear. Manual fines can take around 10 to 30 days. You must correct any errors and request a reconsideration from Google. After you submit it, Google will review your request and assess whether your website is back in compliance.
Every time you hear SEO you are warned about Google penalties, most of them think of algorithmic penalties like Penguin or Panda. But different types of penalties are imposed on websites by search engines. Getting penalized means losing some or all of your traffic. And before you ask, it's not just robots blindly penalizing websites; There are human engineering penalties called manual action penalties. Having your own full website and running it with good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who adopt different ways to boost their site's ranking. These ways can be ethical as well as unethical based on the past experiences of the site owner. However, it can seem impossible to make these rankings without facing frequent Google penalties.
One of the most common ways to increase website rankings is through link building. A good link-building strategy ensures that your website receives a lot of traffic through all the inbound and outbound links you have on your site and other websites you exchange links with. However, many of us are penalized by Google for these links or their performance. You can distinguish between keyword, URLor directory level penalties as well as site wide penalties which affect the entire domain. Another type of penalty is the exclusion of an entire website from the Google index, known as delisting. bellow are the types of google penalties.
These are penalties that are applied directly by Google's algorithm without the involvement of human staff or manual intervention. They are more common because the algorithm works in real-time, faster than humans and quickly scans and removes links it doesn't trust. The Google algorithm is a complex system that tries to extract relevant information from its search index and provide the user with the best results to solve a given query.
Google periodically updates its algorithm to boost the quality of search results and thereby enhance the user experience. Adding to the complexity for website owners and digital marketers is the fact that Google's algorithm updates are unpredictable. When the algorithm is updated, websites or individual landing pages that fall below the parameters specified in the new algorithm tweak are often subject to algorithmic penalties. An algorithmic penalty isn't really a penalty, but a change to Google's algorithm that affects the ranking of websites that Google feels aren't up to its standards.
They occur when an actual person from Google's spam check team reviews your website and finds something suspicious. These penalties can be caused by reports from users or your competitors and sometimes they can happen randomly if the person in charge identifies your links and tactics as malicious. Since the advent of search engines, people have been trying various ways to cheat them and increase their search engine rankings. This affects search because relevant search queries are buried under many irrelevant results. That's why Google has been trying since early days to fight spammers to give users a better search experience.
The Google Webspam team periodically checks websites for compliance with the Google Webmaster Quality Guidelines. In case of violation, the webspam team can manually ban specific websites and this manual action is reported to the website owner through Google Search Console. Simply put, a manual penalty is when a Google employee looks at your website and flags it for removal from Google because it doesn't meet certain guidelines. You can send a reconsideration request to Google where we have removed previous bugs. It may take a week or two for your reconsideration request to be reviewed. You will be notified by email when Google receives your request and the review is complete.
Google penalties have a significant impact on your web presence, meaning you may be less likely to be found in Google searches. That's how Google handles 93% of all mobile and desktop searches worldwide, which means your site can be virtually invisible to customers buying your products and services. Meanwhile, your competitors will benefit from the vacuum created by your business's sudden absence from search results. Simply put, a Google penalty is a real and immediate loss of potential revenue for your business.
A Google penalty means that your site is no longer listed on search results or that your ranking for your targeted keywords has dropped dramatically. When your site receives a Google penalty, your target audience cannot find you. And when you're invisible to your target audience, your traffic and ultimately revenue, goes down. Ignore the fine and you'll find it almost impossible to recover. Your site traffic will continue to drop, especially if you are facing panda penalties. If not managed, your penalties will slowly kill your website traffic. This can happen on any website. Google penalties can result from well intentioned & efforts to improve your site's ranking. But once you receive a Google penalty, it's not easy to get your good rankings back & back in Google's good graces.
Activebit can help you to recover from Google penalties. We have a dedicated team that will review your site and make the necessary changes to put you back on top of the search engine results. Didn't receive a Google penalty, but want to stay safe? Our expert internet marketers stay abreast of Google's ever-changing algorithms, so your site is always in good standing and never at risk of dropping out of search results.
No webmaster wants to face a Google penalty. But if, for some reason, you have hit with a penalty, there is hope for recovery. The recovery process is tedious but it can help you improve your site's reputation and search engine rankings. To recover from the Google penalty, you need to get rid of your bad backlinks and remove your duplicate content. In addition, you need to ensure that you do not upload any low-quality content and deliver anchor text well.
Dealing with Google penalties isn't any website owner's first choice, but they're more common than most think. As soon as you hit one, it's time to start the recovery process and get your SERP ranking back. Whether it's keyword stuffing or bad links you've created, address the issue quickly. If you're not sure what the problem is let us know. We are happy to help you create a strategy that will help you rethink quickly. Contact Us or call +91-9922991028 to speak with an Activebit SEO expert today. We can help you recover from fines and prevent others from happening in the future check our Google penalty recovery services in Pune to know more about recovery services .